Nielsen//NetRatings examined how long U.S. Internet users were staying during August 2004. While there were far fewer at-work users than there were at home, the working Internet population spent more time online and surfing. Both the at-home and at-work populations stepped up their Internet time and activity since July, with the small exception of at-work users shaving 1 second off the amount of time they spent viewing a Web page.
C’mon! People are taking mojitos in August, they go beaching, playing underwater *multiplayer* games and where the hack this world is going when people who stayed at home and work in August turn out to be more than the ones for June or July?
|Average Web Usage, U.S., August 2004|
|Number of Sessions/Visits Per Person||32||67|
|Number of Domains Visited Per Person||54||104|
|PC Time Per Person||27:05:22||78:22:36|
|Duration of a Web Page Viewed||00:00:54||00:01:02|
|Active Digital Media Universe||137,038,072||51,816,298|
|Current Digital Media Universe Estimate||201,661,159||56,297,182|
Do you remember August’04? Where did you spend it? Was it online?