The Sales-Marketing Culture Clash

This week CMO dedicated its feature to the Sales Marketing conflict and why these two just can't get along.

Admit it: You hate your sales department.

They're all loud egomaniacs whose idea of great collateral is a brochure peppered with bullet points and the word new. They don't care about the value of the brand; they just want to move boxes or close sales, long-term consequences be damned. And you know what? They don't like you, either. To sales, the marketing organization couldn't possibly know less about the business and how it operates. And marketing never has to worry about actually making numbers.

Read all related articles on the Sales-Marketing Culture Clash special report.