Subliminal:

Three good articles on the subliminal advertising:

What is Subliminal in Advertising?
The idea was propelled further into the annals of popular culture when Wilson Bryan Key began publishing volume after volume on the subject, beginning with 1974's Subliminal Seduction on up to 1993's Subliminal Ad-Ventures in Erotic Art. Among his most famous claims was that Nabisco had arranged the holes in its Ritz crackers to spell the word sex.

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